This week a new guidance system for the 'Quartier des Spectacle' in Montreal was officially unveiled. It is a light projection based signal system to help visitors find their way through the cultural district. As part of its Lighting Plan, the Quartier des spectacles is exploring the possibilities of light for creating signage and expressing identity. A recent pilot project experiments with projecting light onto the pavement to mark the urban landscape. This intervention, realized as part of the Montreal All-Nighter, reinforces the brand image of the cultural heart of the metropolis by bringing together light and graphic design.
Image taken from Quartie des Spectacles on flickr
The basic idea really to guide pedestrians and after having seen the ultimate promotion clip on the culture district's website one knows why pedestrian guidance might be needed, this is a busy place. There are a lot of events and activity generally happening simultaneously and a efficient and in this case fun tool to support orientation is definitely a great way to go about it.
It very much reminds me of the street gaming project last year that was organised in three competing cities in the UK. Coverage HERE. They also used light projections to guide the players. In addition the game also responded and recorded the players performance, guess the interactivity for the Montreal project could be extended beyond the synchronization with the traffic lights. But still a very interesting project that surprises. The project was realized in collaboration with the City of Montreal, particularly the Bureau des festivals et des événements, the Service de police (SPVM) and the City’s traffic experts, Artistic Directors: Ruedi Baur + Jean Beaudoin, Intégral.