The internet has become this wast virtual pile of linked information snippets, data streams are poring out of every button, code is behind every pixel, it is everything and nothing. Finding something is what it takes, even if your not looking for something. Navigating and orientating is what we spend our time doing as we dash through cables globally.
A Google Search promisses wonders and this doesn't need much promotion, since everybody is in the boat and captain G has got his hat on. It is not about the course we are sailing but about the fact somebody is taking care of things, somebody is watching, steering and comes up with a destination.
This is not far from were we have started from and things might just be around the corner. Why wait there is another term with an underline, another one, one more. And now we are lost, going nowhere, just clinging on to links and bold type titles. No worries since we are not going places we have time to go down this alleyway. Lets explore his topic or this wiki. This is what we know, its collaborative just strolling.
There is much to this getting lost and more it is related to la derive than Situationists ever had dreamed of, getting lost is practice 50 odd years on. Maybe its the naked internet that tells the story, or the joy of losing touch to reconnect on 140 characters a second this is short. I have to go I'm late got lost, but sure I'll be back, an sailer at heart.
Not with promotion but with engagement the search giant bring the narrative as method and make your own. The link is HERE and instructions can be found on the Google Blog. It comes in seven steps with sound, great fun. An the new urbanTick trailer:
The ultimate 'click urbanTick' promotion video, more read urbanTick and 'urbanTick on Time'.
The Google Version was played during the Superbowl and inspired this simple editing tool to be made available, every little clip, home made, is an ad more.