Monday, 28 February 2011

We Are The Future - What Future is This Gona Be?

Something like this is what the future will hold. Maybe but most likely not. Somehow there are just a few too many words leading the trend table currently. Who will be talking social network in ten years time? Who will be making money or do something over night?

THe thing with the futre is, I guess that as soon as you have projected it its already the past. Since the ideas and concepts are rooted in the present at most its unlikely they can capture the future. But then it i a way to talk through the current trends and at least be aware of them. The future is a better now one could argue.

Not sure, but the add is great and quite impressive. Its a bit creepy actually. The way these not even quite teens talk to you, its more like they are already rather deep in it. There isn't much with - in ten years - actually this is now, I would say.

Clip by PHP a an media agency. Interestingly the feedback to this clip has been overwhelmingly negative and the company apologised on their website and on youtube, where they have now posted the clip. Almost as if the cat bit its own tail. On youtube the clip counts 199 likes and 1466 dislikes.

Not sure what to make of it now. Why are they not standing by their product, why apologise for a vision? Of course to use the kids to talk about this and imply they want this and live it, reduced them to puppets of the agency and the technology, not a very ice picture, but hey it could be worse. Maybe we should tag them, the whole population I mean, get them tracked and chipped which all the personal details downloadable at all times, maybe not.

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