Wednesday, 27 April 2011

Royal Wedding - London is Dressing up

London is almost ready for the Royal Wedding later this week on the 29th of April. Preparations have been going on for weeks and the media is completely ull with details and stories covering the latest developments. Prince William is getting married to his long term partner Kate Middleton in a ceremony at Westminster Abbey. The event is expected to be the biggest of its kind ever and attract a world wide audience of some 2 billion viewers on TV, radio and internet. Copmared the wedding of Prince Charles and Princess Diana aracted a world wide audience of 750 million and the last Superbowl in America set the national audience record at 111 million viewers.

flags along Regent Street
Image taken from the hotmeganews / The flags along Regent Street in London transforming the space and time warping it back to the beginning of the last century.

Of course digital media is part of this these days and the official web page is central to this. However, the twitter feed will come from @clarencehouse. The general twitter tag for the occasion is #rw2011 or the #royalwedding. The official facebook page with 360'000 likes is also covering the events in detail.

Royal Wedding Route
Image taken from the the Sun / The plan of the route between Buckingham Palace and Westminster Abbey as chosen. Guests and the wedding couple will be traveling along it. Prince William and Kate Middleton will be traveling in the golden carriage if the weather is nice otherwise in a car.

The dressing up of the city as the venue is of course most obvious with the decoration that has been put of in the lead up to the Royal Wedding. Most notably are the coverage of British flags as shown above in Regent Street. It transforms the place completely and give a very different feeling from the usual Christmas decoration. The flag as such still has this official and important touch to it. It almost turns back the time to represent London one hundred or at least fifty years ago with a bit of steam and fog.

Then there is the change in security. It already is a big topic in London anyway but now police have stepped up and security has been tightened. The main focus is on the route between Buckingham Palace and Westminster Abbey of course, but also other major areas and attractions are being prepared.

Royal Wedding Security
Image taken from the toledoblade / Security is being checked and implemented across London.

There is a lot of money involved an additional guest in London and the UK in general are expected to help boost the economy.
The goverment is also very much involved with a lot of hopes to gain some benefit from the event directly. A number of oficial goverment web page feature the wedding as their current top priority. For example HNE on how to stay save during the Royal Wedding of course or DirectGov with the public service view on it.

With the day being declared an additional day off there is more time for employees to spend money. Merchandising is expected to make huge amounts by selling all the flags and cups and plates. The BBC says: "Restaurateurs and hoteliers can now look forwards to a two year bulge in tourism numbers, with the 2011 wedding to be followed by the 2012 Olympics." The UK Gift Company, which specialises in Royal items anticipates an upturn in business of about 30% to 40%.

Royal Wedding Seating Plan
Image taken from the BBC / Seating plan for the guest at Westminster Abbey. The structuring of the seating in groups is following clear ordering principles.

The seating is following a detailed ordering system of who is sitting where and next to whom. The arrangements have taken weeks of negotiation and preparations. 1900 guest will be seated. For everyone else there is an app for that, to take you round Westminster Abbey in 3D with a lot of background information. However, it will cost you a few bucks.

Royal Wedding Seating Plan
Image taken from the BBC / Layout of the cutlery on the table for Prince William and Kate's wedding reception.

Of course the planning of details goes further into details with small gestures and practices. From a city scale right down to how to dress for the wedding, how to greet and of course how to eat. The Royal Wedding has its very own layout of cutlery on the wedding reception table. The BBC has the details on how to manage all the different pieces. However, the BBC comments: "It's quite simple - start at the outside and work in as the meal progresses"

The guest list has only been released, but very much in the nature of the time has shortly after ben declared public data and the Guardian data blog features it, with the option to download the list as free data. Maybe you get a great viz out of it!

Visualisation using many eyes by IBM / Bubble chart using the open data of the Wedding invitation list, coloured by nationality. Click to interact.

The organisation of the wedding reflects the strong hierarchical organisation of the Royal concept. Both practically and socially, it is a clear structure of ranks with the Queen at the top end and this will be reinforced through practice on the day. Practice is feeding into al elements of the wedding, from invitation to seating, even to traveling, there is a very strict guide on who is leaving when for Westminster Abbey. Of course the most practical way is the addressing of people respecting the individual rank. The five levels after the Royals are: the Duke / Duchess, followed by the Marquess / Marchioness, followed by the Earl / Count or Countess, followed by Viscount / Viscountess, followed by Baron / Baroness, as described by Debretts.

There is a lot more to the Royal Wedding than just a couple getting married. It is not about the two individuals Prince William and Kate Middleton, but about the bigger idea of Royal and State. The event is a far reaching demonstration of a very old aristocratic practice and represents the position of England in general as part of the world.

This demonstration solely is based on practice, routines and established rites and in this case culminate in the wedding ceremony. This is the reason for the practice to be of such importance because only through its celebration it can be established and such an occasion is the perfect practice this structure can celebrate. The bigger idea is the hope that this wedding will put everything in to place.

This of course centres on the Royal family but reaches out from the palace to the wider London area, to national politics, to the society of this country and its related nations, to international politics and ultimately to the world. With this there are a lot of people and groups very keen on getting some positive benefit directly from this ceremony foremost probably the Prime Minister David Cameron and his Conservative Party as they are trying to deliver massive financial cuts and keep the people quite, but definitely other such as Boris Johnson for London and the upcoming Olympics 2012 and then of course the rehearsal of hierarchical structures will act as a boost to older traditions and society structures probably feeding into the Big Society idea the conservatives are trying to sell. It of course a big celebration of everything that has rank and name, but it pulls in the normal person too. Formost with the announcement of the Royal Wedding day to be a national bank holiday, an extra day off. With this you'll be buying a lot of good will. Of course then you also have the representatives and identification figurs featuring at the Royal Wedding, such as the Victoria and David Beckham, Joss Stone, Rowan Atkinson, Guy Ritchie or of course Sir Elton John.

These practices are employing symbols and simple seemingly elements such as flags all the way down Regent Street, but exactly this is what lets people create their identity and reinforces a practice of space and lets the Wedding become a great event.

1 comment:

La Rédaction said...

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