Friday, 24 June 2011

SubMap - Subjective Map

The discussion around the subjectivity of mapping and the potential of subjective mapping tools becoming possible with the ever greater penetration of gadgets an locative media is gaining momentum. There are a number of project focusing on the output of individual mapping outputs specifically conditioning the visuals to the location, mood, speed or purpose.

One such interesting project is SubMap by Dániel Feles, Krisztián Gergely, Attila Bujdosó and Gáspár Hajdu at Kitchen Budapest. A collective working with technology and the environment, its mainly funded by Magyar Telecom.

SubMap 1.0
Image taken from SubMap / In the first version of SubMap we present three print maps which show the city from 'our point of view'. We chose our homes as epicenters of these unique, spherical, perspectival distortions. Additionally we created a superimposed map centred around Kitchen Budapest where we all work together.

The SubMap project distorts the map according to the location and literally lets the map appear larger around the focal point. This can be the actual location of the person or a location that is currently being talked about.

In the subjective version they are using Foursquare to track themselves and log the location. Each check in creates a new focal point. There is a whole series of SubMaps currently at version 2.0 including a Generative sound by Kiss László.

Exhibited: Subjective Budapest Maps, Galeria Centralis, Budapest, 20/10/2010-02/12/2010

In SubMap version 2.0 they are pulling in news data from a large archive. This shifts the focus from the individual to a more collective representation of activity. As described by "Ebullition visualises and sonificates data pulled from one of the biggest news sites of Hungary, The work is part of the project SubMap, which deals with subjective mapping of cities and countries.
One frame is one day, and on one day many things can happen. Depending on how many times a day the name of a city or a village is mentioned on the site, the map of Hungary dynamically distorts according to that number. The sound follows and sonfies that visual outcome, creating a generative ever changing drone."

Via jmichaelbatty on Twitter.

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